Audio Visual Industry News Santa Cruz and Monterey County California

AV Labor for Hire, AV Techs, Conferences, Convention Center, Events, How to plan an event, LD, Lighting Designer, Monterey, Rigging Live Events, Santa Cruz, Skilled Labor for Hire, Stagehands - August 30, 2025

Video Walls vs Projection: Choosing the Right Visual Solution for Live Events

In the live event industry, visual delivery is everything. Whether it’s a corporate keynote at the Monterey Conference Center, an outdoor film activation during California Car Week in Carmel Valley, or a concert at the Santa Cruz Civic Auditorium, producers face a common decision: LED wall or projection?

The Meaning of "It's a long way to the top if you want to Rock n Roll!" AC/DC

Few lyrics capture the struggle and spirit of the entertainment industry better than this iconic line from AC/DC. Released in 1975 on their album T.N.T. (and later on High Voltage), “It’s a Long Way to the Top (If You Wanna Rock ’n’ Roll)” isn’t just a song—it’s an anthem for every artist, roadie, stagehand, producer, and crew member who’s put in the blood, sweat, and tears to make the magic happen. Learn more in this post.

Behind the Curtains: The History of IATSE International Alliance of Theatrical Stage Employees

Since 1893, the International Alliance of Theatrical Stage Employees (IATSE) has shaped North America's entertainment industry, supporting workers in theater, film, and TV. This post explores IATSE’s history, growth, and its lasting impact behind the scenes.

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AV, AV Techs, Conferences, How to plan an event - October 1, 2024

Common Theatrical Performance Terms for Production: A Guide for Event Planners

The world of theatrical production is rich with specific terms and jargon that are essential to running a successful show. Whether you're a theater enthusiast, event planner, or someone new to the stage, understanding these terms will help you navigate the technical aspects of a performance more smoothly. In this blog post, we’ll explore the most common theatrical performance terms used in production, covering everything from staging to lighting to backstage roles.

Riggers, the Unsung Heroes Behind the Scenes in the Events and Entertainment Industry

Riggers play a crucial role in the setup and safety of various events, theaters, and concert productions. Their skillset spans multiple disciplines, enabling them to work efficiently across diverse venues. This article delves into the essential skills a rigger must possess and outlines their responsibilities across different types of venues, providing a clearer understanding of this dynamic profession.